Solberry sells food - not supplements June 02, 2015 14:26
When we try to introduce our food products to new stores we are usually referred to the "Supplements Manager". I do understand this because before Solberry, almost all seabuckthorn products came in the form of supplements (I still haven't found any that are classified as food). We are inevitably asked for a NPN (Natural Product Number) which does not apply to our food products.
Please understand that supplements fall in a different category. The United States Food and Drug Administration (FDA) does not have any power over supplements.
Supplements manufacturers (USA requirements):
- do not need approval from the FDA before they are marketed
- are responsible for ensuring the accuracy and truthfulness of product claims
- do not have to provide the FDA with the evidence it relies on substantiate safety or effectiveness
- can protect themselves with the lowly asterisk (* - "these claims have not been evaluated by the FDA")
- cannot make product claims without evidence
- needs to conduct double blind clinical trials to state some of the amazing results seen here and abroad
- needs the sanction of Health Canada and the CFIA to offer our NFT as legal
- is required to utilize a HACCP (Hazard Analysis Critical Control Point) plan in our production
Next time you consider a seabuckthorn product think about Solberry Seabuckthorn Puree. This is a single ingredient (seabuckthorn in a bottle) "Product of Canada" food with an amazing nutritional composition. If you are looking for the Himalayan experience you are welcome to try one of our competitors supplements.
You should also give our food a try. Our product is quite tart (and fruity).